Who am I and what do I do? I have been reading and writing since I was a little girl. I’m a dogged journalist and a dynamic storyteller. I naturally find interesting people to tell their stories and give me interesting and inspiring sound bites. I love to inspire audiences. Even when I write complicated political or business stories, I break it down into its basic issues and tell the story through the eyes of the people most affected by it. I loved working in a job that paid me to read, write and learn something new every day.
Before I studied journalism in college, I studied interior design and architecture. It was in architecture school that one of my professors told me that my thesis for the cottage I designed, “was the most well-written and articulate thesis he had ever read.” I wrote it in 15 minutes in the loud and cramped basement laundromat close to campus. I realized I had missed my calling. I took a journalism class the next semester and got an A without even trying. The rest, as they say, is history.
But, I was always sad about not being as naturally talented a designer as my classmates in architecture school. Ironically, my best friend in journalism school had the same passion for architecture that I do, which throws that whole right brain vs. left brain theory out the window. We operated out of both sides of our brains. Or maybe that was our perfectionist spirits.
My love of pretty things and journalism brought me to Alaska. I could have taken a job in the lower 48 in a bigger television market than Anchorage, and I almost did. But, the wonder and untouched beauty of Alaska beckoned me. I thought I’d stay two years and then leave for another reporting job. But, my job was eliminated after 6 months and I began looking for reporting jobs immediately. Still, part of me wasn’t ready to leave when I hadn’t really unpacked yet. There were adventures to be had and I wasn’t leaving without them. So, I looked for work while substitute teaching and working in customer service and I took my oldest daughter on some wild Alaskan adventures like ice-climbing, white water rafting and taking cruises to remote glaciers out of Seward and Prince William Sound. I started hiking in the mountains and saw some of the back country and I was hooked.
When journalism jobs were hard to come by in a very competitive field in a sparsely populated state and isolation in Alaska made it harder to just move to another city for a job in my field, I had to look for other ways to use my talents. I wrote freelance stories, web content and corporate newsletters but that wasn’t enough to make a living or to satisfy my writer’s itch or my passion for investigating.
Then, another beauty came into my life — my youngest daughter. I was meant to stay in Alaska long enough to have her 5 years ago. But, then I started looking for ways to use my talent and stay home with her. My priorities had changed dramatically. I wanted to be home more for her.
I went back to school to take classes in photography, web design, graphic design and videography. My goal was finish school and create my own media company, using my talents and new skills in time to home school my daughter.
That is how Michele White Creative was born. I excel in writing, photography and videography but I also love creating and designing and the symbiotic relationship between all of these art forms. As a T.V. journalist, I loved reporting (news gathering), writing a news script, editing video, putting together a package for broadcast. It allowed me to have a creative hand in every part of the story. Similarly, I now enjoy writing a short film script, shooting video, editing and designing media projects that help my clients market their businesses.
What makes me different from other web and graphic designers and social media marketers is that I am a natural storyteller. I wrote teases for stories long before there were tweets and social media posts. I was recently asked to do a recruitment video for a company in Alaska. They showed me a competitor’s video and said they’d like something like it, without copying it. When I saw the video they shared with me, it was creatively shot and edited but it was full of wasted shots and talking heads and lacked a good story. Without a good story, it wasn’t memorable. Because I see every thing as a story, I wrote a script and shot and edited a much better story for them than their competitor had from an advertising agency.
Come see for yourself. You can find Michele White Creative on: YouTube, Facebook, Instagram, Behance, Twitter, 550px.com. Come see what a journalist-designer can do for your business.
Illustration and Design by Michele White
Winding Straight Road 